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Google Seeks More Mobile Friendly Sites In Its Mobile Friendly Search Results

If you are searching Google using a mobile device, any site that is not mobile-friendly could be difficult to locate in the present.

According to the website the website is on, this could mean lower traffic, which could lead to an unimaginable scenario described as “mobile-geddon”.

Ranking highly in Google search results is crucial for all businesses with websites particularly small companies. A high Google rank indicates that your site is more easy to locate since many users don’t take the time to read more than the first or two pages of results.

Also, if your website doesn’t rank within the top 20 results that are returned by Google it is likely that people will not be able to find your site in a hurry, or even they ever find it.

How Does Google Work?

When you type a phrase into Google and then click on the search icon, Google checks an index it has built of the internet, and locates every page that include the keywords you were searching for. When Google has a list of pages that are in line with your search query, it arranges them into order of relevancy.

The precise technique Google uses to organize its results for search is a secret that’s been kept under lock and key and has a an excellent reason. When the Google’s algorithm for ranking pages technique (or algorithm in terms of computer science) was widely known the people would then engineer their websites to increase their ranking in search results.

In the near future, shady individuals will utilize this information to market their websites even if the pages weren’t related to the search phrase you entered. Relevant results from searches will be hidden under the swathe of spam.

Despite the secrecy surrounding it, web developers have uncovered several commonly known techniques that can be accomplished to boost the search ranking of a website. The science and art of this is referred to as SEO, which stands for search engine optimization. SEO, which is short for.

Google’s decision to increase the ranking of mobile-friendly websites reflects the rapid growth of mobile internet browsing. About 30% of all internet traffic today is generated by the mobile device instead of desktop computers Many sources predict that mobile internet usage will eventually outnumber desktop internet use.

As mobile browsing is becoming more popular, Google is trying to make sure the search engine is able to discover sites pertinent to its users. Therefore, this change is about ensuring the quality of the results Google provides.

However, since the mobile test is designed-based instead of content-related this also means that one website could be ranked higher than another, even if the content on it is less pertinent.

Designing For Mobile Devices

A mobile-friendly site is one specifically designed for use by mobile phones. In general, this means more text, simpler designs (single column, as in books, not multi-column like newspaper) as well as bigger buttons and links that make it easier for users to click.

From a web design standpoint designing websites that function equally well on desktops and mobile devices is an exciting design problem. A site that is functional on a computer may not function well on mobile devices or vice versa. That means that web designers frequently must come up with multiple designs for web sites.

Designers generally tackle this issue with one of two approaches one is to either design two distinct websites (a mobile version and a desktop site) or create one “responsive” design that automatically alters itself according to the device you are watching it.

The majority of web designers are using the mobile-first method for design, which means that websites are designed to be optimized for mobile usage, and later adapting to desktops instead of the reverse.


Google’s decision to modify its algorithm for ranking pages has raised a number of important questions that are important to consider, not last of which concerns the dependence certain companies have become one single company to guide users to their websites.

While Google isn’t the only web search engines (Microsoft’s Bing is its primary competitor) It is the most dominant among its competitors with around two-thirds of the search queries within the US. Contrary to this, Bing gets only one in six searches.

Websites that are older or sites that were not made mobile-friendly and may discover that making their websites mobile-friendly isn’t an easy task. For many, this may require spending money to upgrade the website, or enduring a lower page ranking on Google.

Google has released an online tool that can be utilized by website owners to verify whether their sites are mobile-friendly. The tool also provides the information needed by web developers regarding updating their websites.

However, companies should think about the effects of these changes to their websites before making a decision to upgrade since not all websites will be affected in the same way. The most significant impact will be felt by companies that depend on users finding their website through Google search, and whose clients are more likely to utilize mobile devices to locate their sites.

While predictions vary from benign to the disastrous It’s unclear what effect Google’s new algorithm could have. Organizations concerned about the changes must keep an eye on their web traffic during the next week to make sure they don’t see an increase in traffic.

When the amount of visitors on a website start to decline, it could suggest that the site is a victim of the mobile-driven and that it’s the time to seriously consider upgrading.